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Standard´s number: | ISO 11136:2014 |
Pages: | 44 |
Edition: | 1 |
Released: | 2014 |
Language: | English |
DESCRIPTION
ISO 11136:2014
ISO 11136:2014 describes approaches for measuring, within a controlled area, the degree to which consumers like or relatively like products. It uses tests based on collecting consumers' responses to questions, generally on paper or via a keyboard or a touch screen. Tests of a behavioural nature (such as recording quantities consumed ad libitum by the consumers) do not fall within the scope of ISO 11136:2014.