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>ISO Standards>ISO 20671-1:2021-Brand evaluation — Part 1: Principles and fundamentals
immediate downloadReleased: 2021
ISO 20671-1:2021-Brand evaluation — Part 1: Principles and fundamentals

ISO 20671-1:2021

ISO 20671-1:2021-Brand evaluation — Part 1: Principles and fundamentals

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110.00 EUR
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Standard´s number:ISO 20671-1:2021
Pages:12
Edition:1
Released:2021
Language:English
DESCRIPTION

ISO 20671-1:2021


This document specifies the fundamentals and principles for brand evaluation, including an integrated framework for brand evaluation containing necessary brand input elements, output dimensions and sample indicators. This document can be used in internal and external brand evaluation.
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