This standard establishes a process for the monetary valuation of a brand, specifying the requirements to be met by the valuer to estimate the value of a brand. This standard identifies the basis of valuation, approaches to valuation and valuation methods applicable depending on the different purposes for which the assessment is conducted and establishes a set of common obligations to ensure the quality of the process of estimating the value of a brand. This standard focuses on the concept of monetary valuation for the English term "trademark", and does not cover the qualitative assessment of the concept of brand corresponding to the term "brand", except for the purpose of management and strategic planning (see clause 8.8).