BS ISO 20252:2019

This standard BS ISO 20252:2019 Market, opinion and social research, including insights and data analytics. Vocabulary and service requirements is classified in these ICS categories:

• 03.020 Sociology. Demography
• 03.100.20 Trade. Commercial function. Marketing
• 01.040.03 Services. Company organization, management and quality. Administration. Transport. Sociology. (Vocabularies)

This document establishes terms, definitions and service requirements for service providers conducting market, opinion and social research, including insights and data analytics (hereinafter referred to as “service providers”).

Non-market research activities, such as direct marketing, are outside the scope of this document.