This European Standard specifies requirements for transparent and non-misleading business-to-consumer communication of characteristics of bio-based products by means of labelling and claims. This European Standard specifies the characteristics of bio-based products, to be communicated to consumers. This European Standard specifies requirements for claims related to bio-based products and does not specify requirements on bio-based characteristics. This European Standard can also be used as a basis for the establishment of product specific standards and certification schemes for specific sectors and products claims.